Use Spark's attendance tracking feature to keep track of who attends your event and create follow up campaigns based on event attendance.
On the event dashboard, click the Record Attendance button to open the Event Attendance module, a mobile-friendly page which you can keep open as guests arrive. To locate an invitee, simply type their name or email address in the search bar. You can record the number of guests each invitee brings and mark each invitee as having attended the event.
After the event has passed, the RSVP Event Dashboard displays event information such as the number of guests invited and accepted, the number of invited guests who attended, the number of additional guests the invitees brought, the total number of attendees and the number of no-show guests. Click on the invited, accepted, attended and no-show sections to see a list of corresponding contacts which you can filter and perform mass actions on, including creating custom or smart groups. This allows you to send follow up campaigns. For example, you could send a thank you email to those who attended the event or an invitation to a future event to those that didn’t. As long as your team has collected the attendance data, you can easily accomplish this by clicking on the statistics on the event dashboard or by performing searches on the Spark contact page and creating specific groups.
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